Heather Dougherty
Heather Dougherty
consumers continued free gadget holiday love season year
The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.
bargains christmas continue crowds decide fight looking might natural online people poke retailers shopping stores
Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.
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In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.
additional completing consumers continue court delivery guaranteed half holiday holidays later online peak prior recent retailers shop until week
In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.
categories consumers dollars growth holiday internet remain revenue saw several shifting start
We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.
check headed internet majority prices product stores turned
While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
business capture extend online retailers
Retailers are able to extend their business online and capture significant sales.
brand case channels comparison directly engines familiar favorite frequently gifts holiday involve name online retailers search shopping sites tend variety
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
advertising brands controlled environment far few glam hesitant luxury market might obviously offering online stronger test
The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then and who still might be hesitant about it, and offering them a very controlled environment to test the waters,
apparel buying cautious consumers experience longer sizes tactile
Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
appliances becoming buying online people
People are becoming comfortable buying things like appliances online now.
adopting definitely forefront technology type
Penney's is definitely at the forefront of adopting all this new type of technology.
bringing certainly definitely far format online popularity products promote relevant talk using
Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
clear create customer expected simple task
Create a nice, simple interface. It has to be a clear task that the kiosk is completing. You don't want the customer to find that the kiosk isn't doing what they expected it to do.