George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
agency closed great guy worked
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
bad client force incredibly job life nobody piece please produce work
Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
arts blow certainly courage graphics people work zero
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
people work
If you work with convictions, people have got to listen to you.
brightest work
I look in the mirror, and I work with the brightest person I know.
continue creative days directors excuse fighting fought great talk wars work
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
challenge coming confronted creative innovative mind whatever work
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
inspiration design great-work
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification
everybody
Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.
ask classes museum nobody raises school sharp visual
When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before.
advertising car change course food great perception run taste wrong
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
ad agencies ask creating humor kinds market people rest trust
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
brand great insight move name truly
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
brad including julia leonardo magazine match oprah possibly punch visual
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.