George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
life power truth
I've done truth to power all my life. It's got me into trouble, but who cares?
destroyed mtv
I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.
brightest work
I look in the mirror, and I work with the brightest person I know.
design
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
drew time
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
connects cover great truly
A truly great magazine cover surprises, even shocks, and connects in a nano-second.
advertising bad bill bob certainly fart guys led talking three
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
When you create advertising, always start with the words.
stunning taught
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
computer everybody played thinks
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
benefit great
Great advertising, in and of itself, becomes a benefit of the product.
ad agencies ask creating humor kinds market people rest trust
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
continue creative days directors excuse fighting fought great talk wars work
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
challenge coming confronted creative innovative mind whatever work
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.