George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
advertising client finally knocks
With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
dynamic exciting magazine people supposed telling
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
certain direction fact others positive proof trends
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
age art audacious bear cast characters communication heroic history shakers
The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
museums mind custodians
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
ideas mediocre tested
Only mediocre ideas can be tested.
morning night feelings
But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?
done accurate humans
The accurate measure of a human being is what he or she actually gets done.
cynical individuality mediocrity
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
people bad-people
Never, ever, work for bad people
thinking people dumb
If you think people are dumb, you'll spend a lifetime doing dumb work.
giving second-thoughts
Onwards and upwards, and never give your failures a second thought.
ambition destiny men
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
ideas trying bigs
Never listen to music when you're trying go come up with a Big Idea.