George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
famous god news people supposed
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
advertising art begin blank canvas leads nervous open precisely problem reliance search solution
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
epitome great jagger says somebody
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
artist broken fifteen kid noses portfolio prove respect tough won
I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.
change death everybody graphic ideas saying stop
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
advertising agencies art basically communication courses far funny marketing people run science taken teach
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
great understand
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
museums mind custodians
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
ideas mediocre tested
Only mediocre ideas can be tested.
morning night feelings
But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?
done accurate humans
The accurate measure of a human being is what he or she actually gets done.
cynical individuality mediocrity
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
people bad-people
Never, ever, work for bad people
thinking people dumb
If you think people are dumb, you'll spend a lifetime doing dumb work.