George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
advertising ambitious change lecture maybe
When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do.
advertising attitude understand
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
technology
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
gotta great images millions truly
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
There's no such thing as a cautious creative.
The whole area of creativity is constipated and frightened.
men producers
The producers of 'Mad Men,' you know, think I hate their show, which is true.
people
People say I'm the original Don Draper. I'm not Don Draper.
great incredibly people
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
catch cause concern hearts images
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
advertising almost basically everywhere power visual
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
arts blow certainly courage graphics people work zero
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
great trying
If you're working, and you're not trying to be great, give up.
people work
If you work with convictions, people have got to listen to you.