George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
brand great insight move name truly
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
agency closed great guy worked
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
advertising car change course food great perception run taste wrong
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
gotta great images millions truly
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
great incredibly people
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
great trying
If you're working, and you're not trying to be great, give up.
connects cover great truly
A truly great magazine cover surprises, even shocks, and connects in a nano-second.
benefit great
Great advertising, in and of itself, becomes a benefit of the product.
continue creative days directors excuse fighting fought great talk wars work
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
epitome great jagger says somebody
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
great understand
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
inspiration design great-work
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification
ask classes museum nobody raises school sharp visual
When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before.
brad including julia leonardo magazine match oprah possibly punch visual
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.