George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
giving second-thoughts
Onwards and upwards, and never give your failures a second thought.
ambition destiny men
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
ideas trying bigs
Never listen to music when you're trying go come up with a Big Idea.
eye sick water
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
creative oxymoron cautious
A cautious creative is an oxymoron.
jobs people good-job
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
people rooms three
Nothing great can come of more than three people in a room.
creative joy after-hours
The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
fear business garden
Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.
moving creative facts
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
art missing advertising
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
heart destiny breathing
Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.
creativity inspire sparks
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
inspiration design great-work
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification