George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
dynamic exciting magazine people supposed telling
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
people
People say I'm the original Don Draper. I'm not Don Draper.
great incredibly people
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
arts blow certainly courage graphics people work zero
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
people work
If you work with convictions, people have got to listen to you.
ad agencies ask creating humor kinds market people rest trust
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
famous god news people supposed
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
advertising agencies art basically communication courses far funny marketing people run science taken teach
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
people bad-people
Never, ever, work for bad people
thinking people dumb
If you think people are dumb, you'll spend a lifetime doing dumb work.
jobs people good-job
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
people rooms three
Nothing great can come of more than three people in a room.
ask classes museum nobody raises school sharp visual
When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before.
brad including julia leonardo magazine match oprah possibly punch visual
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.