David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
crafts students advertising
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.
dollars advertising promotion
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
noise hours clock
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
people
Don't count the people that you reach, reach the people who count
night ideas doubt
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
business people enemy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
believe power jingles
The advertisers who believe in the selling power of jingles have never had to sell anything.
baby campaigns world
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
lying government buying
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
leadership leader nettles
Leaders grasp nettles.
business insightful marketing
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
agency doctors perspective
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
perspective flags use
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
business marketing advertising
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.