David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
wise witty humor
If it doesn't sell, it isn't creative.
perseverance business fool
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
art information entertainment
I do not regard advertising as entertainment or an art form, but as a medium of information.
business lying writing
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
mean people personality
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
leadership business vocabulary
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
business average people
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
country years evil
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
business trying jargon
Our business is infested with idiots who try to impress by using pretentious jargon.
different made come-up
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
people buying interest
You cannot bore people into buying your product - you can only interest them in buying it.
believe class feelings
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
creativity discipline needs
Creativity needs discipline and freedom.
baby emotional proud
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.