David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
agency people training
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
business believe marketing
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
work years careers
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
friday creativity fancy
Creativity Is a fancy word for the work we have to do by Friday.
writing way
Write the way you talk. Naturally.
night ideas marketing
Unless your campaign has a big idea, it will pass like a ship in the night.
people giants bigger
If you always hire people who are bigger than you are, we shall become a company of giants
temptation selling contagious
The temptation to entertain instead of selling is contagious.
illumination support use
We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
thinking later-in-life senile
Develop your eccentricities early, and no one will think you're going senile later in life
innovation stagnation
Encourage innovation. Change is our lifeblood, stagnation our death knell.
television-commercials presidential election
There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
writing men agency
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
evil marketing advertising-business
Advertising is only evil when it advertises evil things.