Britt Beemer
Britt Beemer
apparel consumers early gasoline hot looking recovering retail sales season start toy
Retail sales were pretty good, considering at the start of the season we were looking at $3 gasoline and were still recovering from the hurricanes. Consumers got out early and responded to early-bird specials, but there wasn't much new. There was no hot toy or hot apparel look.
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Only a month ago, I felt we could see the first negative selling season in over 20 years, but the drop in gas prices has given consumers a newfound shopping spirit that should sustain them throughout the month of December.
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Wal-Mart has had a much stronger gift-card season than last year, so that might explain why their (December) sales figure is not as good.
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Back to school is a very important season for retailers because it's one chance in the year when retailers get a shot at parents and kids at the same time. Historically, sports figures have been the big players; now it's a different breed of endorsers taking over.
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I'm worried right now that we could have the first negative Christmas selling season in two decades,
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What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
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Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
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The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
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I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
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(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
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At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
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Consumers this year just never got enamored with what they saw.