Britt Beemer
Britt Beemer
aggressive buying drive parents point spent stores time
At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
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I think the big story of Christmas will be this shift in consumer attitudes where people felt that stores gouged them with their pricing strategy. The 30 to 40 percent discounts this year instead of the 50 to 70 percent off last year will help profits but will hurt customer loyalty in the long term.
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With nothing hot to buy in decorations this Christmas, many stores started selling two weeks earlier than ever before, beginning in mid-September. Many stores skipped Thanksgiving altogether and went from Halloween to Christmas.
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Overall, the moderate-priced stores such as J.C. Penney, Sears and Wal-Mart had good traffic levels. We think luxury sales were probably flat this past weekend because more people said they decided to go away on vacation before Christmas this year than last year. So this could have impacted spending on other high-end items.
admiration america assist buy customers deserves employees happy high level low prices questions seem stores willing
Wal-Mart deserves their high admiration level because they do what they say. They give America a place to buy at low prices in stores where employees seem happy to be there and willing to assist customers when questions are asked.
consumer goes stores
The consumer that's going to Wal-Mart is going to be very price-driven. The person who goes to one of these stores may be very high-tech-driven.
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Consumers look around and see (the Home store's) $1,299 sofa and see others for $699 or $799 at other stores and it's a reality check. I find after the hoopla is over, they become retail museums.
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The luxury stores are the ones hitting the home runs and the discount stores are going to end up doing some pretty good numbers, ... I'm very worried that the middle part of the market is not here.
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The trouble today with retailers is they can't afford to have too many underperforming stores. When 10 percent of your stores are unprofitable, you will start losing money. That wasn't the case years ago.
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There are a number of consumers I've talked to who have given money to hurricane funds in lieu of gifts. Last year luxury retail was the grand slam .... If this shopper cuts back, it will send Wall Street into a spin.
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There are a lot of wealthy income consumers that have given a lot of money to hurricane funds, and they're saying they're doing that in lieu of Christmas gifts,
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This summer, the consumer was cautious, with all the uncertainty going on in the country. But almost all of those worries are gone, and that is good news at the start of the holiday season.
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When clothing styles went flat for a few years, people no longer had a reason to shop at department stores.
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To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.