Britt Beemer
Britt Beemer
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
final hard lose market product teen whether
(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
became car categories collapse demand gm growing product sales sat ultimately watched
Oldsmobile demand and sales did not collapse overnight. GM sat back and watched it happen, ... Your father's car ultimately became a hearse. You've got to have product categories that are growing categories. The four-door sedan is not the growing category.
cook developed good greatest latest niche product sort travel whether
The really good ones have developed some sort of product niche, whether they are the place to go to get the latest and greatest cook or travel books. They've developed a niche that makes them really unique.
average buy clearly consumers escape facts hard interested meets negative number origin products purchased sells week
It's hard to escape a week without some negative story about Wal-Mart. Let's look at the facts. Wal-Mart is clearly the number one retailer in America. Average consumers have to buy the products that Wal-Mart sells and they do this each and every week. The consumer isn't interested in the origin of the products purchased as long as merchandise meets their expectations.
abandon bought brand consumers higher means number products third
I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.
business category core extended generates needs product products profit protect sales service
This is a core product category that generates a lot of profit from sales of products and the extended service warrantees. Sears needs to protect this business at all costs.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
christmas consumers discount employee example great last mood sale spending success
The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
advised battles clients fight might types
I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
aggressive buying drive parents point spent stores time
At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
consumers enamored year
Consumers this year just never got enamored with what they saw.