Britt Beemer
Britt Beemer
aggressive buying drive parents point spent stores time
At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
buying cards christmas customers free gift money protective value
Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.
buy cards christmas consumers gift last number planning shocked
One thing that shocked me was that the number of consumers planning to buy gift cards this Christmas is not as big as last year.
average buy clearly consumers escape facts hard interested meets negative number origin products purchased sells week
It's hard to escape a week without some negative story about Wal-Mart. Let's look at the facts. Wal-Mart is clearly the number one retailer in America. Average consumers have to buy the products that Wal-Mart sells and they do this each and every week. The consumer isn't interested in the origin of the products purchased as long as merchandise meets their expectations.
altogether beginning buy earlier halloween hot selling stores thanksgiving weeks
With nothing hot to buy in decorations this Christmas, many stores started selling two weeks earlier than ever before, beginning in mid-September. Many stores skipped Thanksgiving altogether and went from Halloween to Christmas.
admiration america assist buy customers deserves employees happy high level low prices questions seem stores willing
Wal-Mart deserves their high admiration level because they do what they say. They give America a place to buy at low prices in stores where employees seem happy to be there and willing to assist customers when questions are asked.
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
christmas consumers discount employee example great last mood sale spending success
The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
advised battles clients fight might types
I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
final hard lose market product teen whether
(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
consumers enamored year
Consumers this year just never got enamored with what they saw.