Mark Fields
Mark Fields
capable continue dave driving expect flexible highly industry leadership respected throughout
Dave has demonstrated very broad, capable leadership throughout his career, ... He is highly respected in the industry and in Ford. I expect him to continue driving our transformation in flexible manufacturing.
america anne drive expect focused greater increased leader leadership market mexico operations profit proven quality resulted share south toward vehicle
Anne is an exceptionally focused and proven leader in this industry, ... Her leadership of Vehicle Operations resulted in a significant quality improvement. She has also overseen profit resurgence in South America and Mexico and increased market share in Canada. We expect her to drive our operations toward greater coordination, efficiency, productivity and results.
advanced cars center console crossover design direction edge engine expect ford fusion glass hot innovation last market roof safety vehicles waves year
Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.
customers expect sets understand
It sets up everything in the business. If you don't understand who you are, you can't expect your customers to understand you.
committed remain
We remain very committed to the low-cost facility.
behind message stronger
We have to get a stronger message behind that.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
linear path
Our path is not going to linear and smooth.
early linear path
Our path is not going to be linear or smooth. It's still early days.
arrogant degree past
I think to one degree or another we have been arrogant in the past.