Mark Fields
Mark Fields
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
build customer efficient products question rather reflect
There's no question that some of our new products reflect what was efficient for us to build rather than what the customer may want.
approach customers dealer earn forward good point products quality represent shave strong thinking value view
Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the marketplace, that they represent good value and good quality to customers so that dealers can earn a good (margin) on them.
committed remain
We remain very committed to the low-cost facility.
behind message stronger
We have to get a stronger message behind that.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
linear path
Our path is not going to linear and smooth.
early linear path
Our path is not going to be linear or smooth. It's still early days.
arrogant degree past
I think to one degree or another we have been arrogant in the past.
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
arts center cultural diverse goals groups progress promoted realize served
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.