Mark Fields
Mark Fields
behind message stronger
We have to get a stronger message behind that.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
bad
It comes down to a lot of bad breaks,
flexible investment number production reducing thanks
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.
date return
We are not going to put a date on when Jaguar will return to profitability.
car facing ten third
American car manufacturers are facing a third and ten situation.
clearly closer future looking plans product talk
As we come closer to idling, we'll talk about future product plans for the Ranger. Clearly we're looking at our product plans.
build help support
As we build the team, we need to help and support each other.
dealer footprint looking size sure
As we go forward, we will make intelligent decisions, looking at our dealer network, working with our dealer partners, to make sure that just as we are right-sizing our manufacturing footprint, we have the right size for our dealer footprint as well.
car high small
A small car is high on our agenda.
business decision deeply easy families ford impact mindful move necessary plant production steps
A decision to end production at a plant is not an easy one, and I'm deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we must take to move the business forward.
diesel engines future hybrid
A diesel hybrid is, we think, one of the engines of the future.