Mark Fields
Mark Fields
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
believe plan progress starting work
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
clearly closer future looking plans product talk
As we come closer to idling, we'll talk about future product plans for the Ranger. Clearly we're looking at our product plans.
business decision deeply easy families ford impact mindful move necessary plant production steps
A decision to end production at a plant is not an easy one, and I'm deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we must take to move the business forward.
absolutely achieving addressing costs critical detailed future goals health heard including plan require rising tough
Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about.
date jag plan profitable return
I'm not going to put a date on when Jaguar will return to profitability, ... But clearly, the plan is to make Jag a profitable business.
americas best cars challenge continuing ford group known leading level marketing next operations premier producing progress proved recovery seen skills sustained trucks
is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry.
arms behind both leg starting tied
Things were starting to come together. We did it with both arms and a leg tied behind our backs.
committed early forward journey progress remain remains satisfied strategy targets
The Way Forward is a long-term strategy and journey. But we are very satisfied with early progress and momentum, and we remain committed to all of the targets established in what remains a long-term strategy and journey.
america anne drive expect focused greater increased leader leadership market mexico operations profit proven quality resulted share south toward vehicle
Anne is an exceptionally focused and proven leader in this industry, ... Her leadership of Vehicle Operations resulted in a significant quality improvement. She has also overseen profit resurgence in South America and Mexico and increased market share in Canada. We expect her to drive our operations toward greater coordination, efficiency, productivity and results.
anne focused leader proven
Anne is an exceptionally focused and proven leader in this industry.
advanced cars center console crossover design direction edge engine expect ford fusion glass hot innovation last market roof safety vehicles waves year
Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.
approach customers dealer earn forward good point products quality represent shave strong thinking value view
Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the marketplace, that they represent good value and good quality to customers so that dealers can earn a good (margin) on them.