Mark Fields
Mark Fields
believe plan progress starting work
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
absolutely achieving addressing costs critical detailed future goals health heard including plan require rising tough
Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about.
date jag plan profitable return
I'm not going to put a date on when Jaguar will return to profitability, ... But clearly, the plan is to make Jag a profitable business.
clearly closer future looking plans product talk
As we come closer to idling, we'll talk about future product plans for the Ranger. Clearly we're looking at our product plans.
business decision deeply easy families ford impact mindful move necessary plant production steps
A decision to end production at a plant is not an easy one, and I'm deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we must take to move the business forward.
achieve capacity closing facilities including seven
To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.
build including increasing investment product truck
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.
hitting lower objective sticking
We are still sticking to our objective of hitting the lower end of the milestone.
buy cars chrysler command deeper ford given huge insight larger likely market percent potential remains research roughly share together using vehicle
Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.
capable leaders-and-leadership proven
one of our most experienced, capable and proven leaders.
clearly intention profitable
But clearly it is my intention to make Jaguar a profitable business.
decline far half means progress rate share slowing step toward year
So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.