Mark Fields
Mark Fields
bad
It comes down to a lot of bad breaks,
add focused ford innovation investment loss market near product rate share sights slow
With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.
canadian continuing course decline increased joe key market north sales share stopped
Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
committed remain
We remain very committed to the low-cost facility.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
behind message stronger
We have to get a stronger message behind that.
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
arts center cultural diverse goals groups progress promoted realize served
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.
flexible investment number production reducing thanks
We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.
choose pick
We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking.
date return
We are not going to put a date on when Jaguar will return to profitability.