Mark Fields
Mark Fields
clearly intention profitable
But clearly it is my intention to make Jaguar a profitable business.
actions business decisions difficult help idling later necessary north obviously plants reducing restore staff
Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.
decline far half means progress rate share slowing step toward year
So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.
capable leaders-and-leadership proven
one of our most experienced, capable and proven leaders.
business company ford global marketing motor role thank wish work
Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company.
achieve capacity closing facilities including seven
To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.
buy cars chrysler command deeper ford given huge insight larger likely market percent potential remains research roughly share together using vehicle
Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.
believe plan progress starting work
We believe our plan is comprehensive and we are starting to make progress. We know there's still a lot of work to do.
build including increasing investment product truck
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.
capable continue dave driving expect flexible highly industry leadership respected throughout
Dave has demonstrated very broad, capable leadership throughout his career, ... He is highly respected in the industry and in Ford. I expect him to continue driving our transformation in flexible manufacturing.
customers expect sets understand
It sets up everything in the business. If you don't understand who you are, you can't expect your customers to understand you.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
committed remain
We remain very committed to the low-cost facility.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.