Mark Fields
Mark Fields
americas best cars challenge continuing ford group known leading level marketing next operations premier producing progress proved recovery seen skills sustained trucks
is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
build including increasing investment product truck
We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.
absolutely achieving addressing costs critical detailed future goals health heard including plan require rising tough
Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about.
date jag plan profitable return
I'm not going to put a date on when Jaguar will return to profitability, ... But clearly, the plan is to make Jag a profitable business.
answering approach implement questions wary
I'm wary of answering questions about my new job. My approach is to listen, learn, come to conclusions and implement with my team.
achieve capacity closing facilities including seven
To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.
america anne drive expect focused greater increased leader leadership market mexico operations profit proven quality resulted share south toward vehicle
Anne is an exceptionally focused and proven leader in this industry, ... Her leadership of Vehicle Operations resulted in a significant quality improvement. She has also overseen profit resurgence in South America and Mexico and increased market share in Canada. We expect her to drive our operations toward greater coordination, efficiency, productivity and results.
anne focused leader proven
Anne is an exceptionally focused and proven leader in this industry.
advanced cars center console crossover design direction edge engine expect ford fusion glass hot innovation last market roof safety vehicles waves year
Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.
hitting lower objective sticking
We are still sticking to our objective of hitting the lower end of the milestone.
build customer efficient products question rather reflect
There's no question that some of our new products reflect what was efficient for us to build rather than what the customer may want.
arms behind both leg starting tied
Things were starting to come together. We did it with both arms and a leg tied behind our backs.