Mark Fields
Mark Fields
actual bring cap cars clear fusion higher introduce line margins prices pricing protect proves sticker success trucks
We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.
committed remain
We remain very committed to the low-cost facility.
behind message stronger
We have to get a stronger message behind that.
both teams whenever
Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.
cars deliver largest offense plan products small trucks
We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.
cars compelling hot question
There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.
amount announcing detail share
We're announcing the appropriate amount of detail we can share with you today.
linear path
Our path is not going to linear and smooth.
early linear path
Our path is not going to be linear or smooth. It's still early days.
arrogant degree past
I think to one degree or another we have been arrogant in the past.
continue incentives path
We can't continue on the same path of incentives our competitors have introduced.
arts center cultural diverse goals groups progress promoted realize served
We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region's cultural groups and served a diverse community.
choose pick
We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking.
date return
We are not going to put a date on when Jaguar will return to profitability.