Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
design care incredibles
We say no to a lot of things so we can invest an incredible amount of care on what we do.
missing trying possibility
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
philosophical essence order
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
simplicity absence clutter
Simplicity is not the absence of clutter,
people trying complicated
We try to solve very complicated problems without letting people know how complicated the problem was.
design trying easy
It's very easy to make something that is new. So we are trying to make things that are better.
people design products
We're very genuinely designing the best products that we can for people.
creativity ideas design
The nature of having ideas and creativity is incredibly inspiring.
creativity ability working-it
When something exceeds your ability to understand how it works, it sort of becomes magical.
ideas next-day creative
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
apples making-money reason
Apple stood for something and had a reason for being that wasn't just about making money.
people authorship interest
People’s interest is in the product, not in its authorship,
design simplicity purpose
Simplicity is somehow essentially describing the purpose and place of an object and product.
thinking people care
I think subconsciously people are remarkably discerning. I think that they can sense care.