Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
different easy hard
Different and new is relatively easy. Doing something thats genuinely better is very hard.
not-good-enough stuff pushing
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
design-process small-changes different
A small change at the beginning of the design process defines an entirely different product at the end.
philosophical people design
Very often design is the most immediate way of defining what products become in people's minds.
philosophical goal simplicity
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
beautiful integrity numbers
We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
not-good-enough design ifs
If something is not good enough, stop doing it.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
exercise people easier
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
titles lenses peers
Titles or organizational structures, that’s not the lens through which we see our peers,
thinking design-process suffering
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
design simplicity yeah
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
jobs apples irrelevance
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
design inseparable products
The word design is everything and nothing. The design and the product itself are inseparable.