Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
ideas people firsts
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.
thinking design looks
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
design benefits wonderful
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
tails faces designer
but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
inspirational motivational numbers
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
thousand
There are a thousand no's for every yes.
kids hands remember
As a kid, I remember taking apart whatever I could get my hands on.
computer function products
There's no other product that changes function like the computer.
father furniture incredibles
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
design important
What we don't include is as important as what we do include.
people design care
What we make testifies who we are. People can sense care and can sense carelessness.
mean reason innovative
To do something innovative means that you reject reason.
nice apples goal
The goal of Apple is not to make money but to make really nice products, really great products.
beautiful ugly wells
A beautiful product that doesn't work very well is ugly.