Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
assume bad blame experience food
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
corporate
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
aware design designer designers irritates products
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
bad course design designers designing four great people sad software spent
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
copied design eight inevitable six stolen time work
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
incredibly
Designing and developing anything of consequence is incredibly challenging.
best form include
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.
best few means
When you do everything to make the very best product, it also means you're very focused on just a few products.
best buy clear goal money naive people products trust
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
amaze ceases develop mass takes
It never ceases to amaze me what it takes to develop and bring to mass production a product.
radically unless
It's difficult to do something radically new, unless you are at the heart of a company.
You learn a lot about vital corporations through non-vital corporations.
philosophical thinking order
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.