Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
best buy figured goal good money operation people products successful trust
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
apple design designers greener harder industrial last
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
design nobody small work
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.
british design emphasis ideas innate original traditions value
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
important care ability
The most important thing is that you actually care, that you do something to the very best of your ability
apples goal design
Goal we've always had for design at Apple is to create solutions that are inevitable.
philosophical broken tiny
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
philosophical interesting priorities
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
numbers phones skins
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
philosophical thinking trying
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
white apples way
I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
philosophical mean design
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
greed design care
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
apples design alternatives
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.