Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
years london and-love
I left London in 1992, but I'm there 3-4 times a year, and love visiting.
design prototype ifs
If you are truly innovating, you don't have a prototype you can refer to.
design age wanted
I discovered at an early age that all I've ever wanted to do is design.
thinking views important
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
memories philosophical endure
The memory of how we work will endure beyond the products of our work.
design made inseparable
Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
caring views simplicity
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
real simple simplicity
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
challenges consciousness problem
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.
simplicity fundamentals quests
The quest for simplicity has to pervade every part of the process. It really is fundamental.
beautiful integrity thinking
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity-for giving a damn.
philosophical perception stuff
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
successful goal people
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,
people design trying
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.