Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
numbers sight trying
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
natural obvious inevitable
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
thinking car design
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
design computer industry
The computer industry is creatively bankrupt.
kindness business comeback
Simplification is one of the most difficult things to do.
years design three
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
ideas design rejected
There are 9 rejected ideas for every idea that works.
ideas design conversation
The best ideas start as conversations.
team excited exploration
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
design experience way
A lot of what we are doing is getting design out of the way.
jobs design focus
We don't do focus groups - that is the job of the designer.
jobs philosophical opportunity
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
axes design challenges
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
heart difficult company
Its difficult to do something radically new, unless you are at the heart of a company.