Heather Dougherty
Heather Dougherty
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Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
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It was a huge gadget Christmas this year and those products are perfect for comparison shopping online.
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Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
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We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
business capture extend online retailers
Retailers are able to extend their business online and capture significant sales.
consumers continued free gadget holiday love season year
The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.
advertising brands controlled environment far few glam hesitant luxury market might obviously offering online stronger test
The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then and who still might be hesitant about it, and offering them a very controlled environment to test the waters,
apparel buying cautious consumers experience longer sizes tactile
Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
appliances becoming buying online people
People are becoming comfortable buying things like appliances online now.
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Penney's is definitely at the forefront of adopting all this new type of technology.
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Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
clear create customer expected simple task
Create a nice, simple interface. It has to be a clear task that the kiosk is completing. You don't want the customer to find that the kiosk isn't doing what they expected it to do.
amongst consumers due gaining ground holiday lower product season selection
E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.