Heather Dougherty
Heather Dougherty
christmas comparison gadget huge perfect products shopping year
It was a huge gadget Christmas this year and those products are perfect for comparison shopping online.
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Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
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E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
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The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.
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Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.
apparel behavior categories dominant holiday product remains retail
Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.
aggressive demand driven
Electronics demand was driven by a lot of aggressive pricing.
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People trust that their on-time delivery is going to happen.
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People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
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Computer hardware and consumer electronics had a stellar season with the price reductions.
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Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
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Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
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Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.