Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
mean tools venture-capitalists
Everything you want is cheap or free. If you went to a venture capitalist and said: "I need money to buy tools." You flunked the IQ test, I mean every tool that you need is free!
leadership thinking revolutionary-leaders
Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
book writing people
Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
self definitions fields
The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
the-end-of-the-day peers peer-review
At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
servant-leadership kind making-money
If you start out to solely make money, you will attract the wrong kind of employees.
air people enchantment
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
competition needs knows
You have to start with the basic premise that you need to know what your competition is doing.
book people trying
My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists.
business believe names
"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms.
ideas mind-your-own-business spread
The Future belongs to those who can spread ideas.
letting-go jobs writing
My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.
way internet creation
Crowdsourcing is a great way to approach creation because in any given point there's always somebody on the Internet who knows something better than you do.
roots making-money great-company
The root of great companies is make meaning vs. make money.