Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
media effort trying
You really can't spend money on socail media unless you really try. Socia media is really more about effort than expense.
mean thinking tests
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
jobs different prove
Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.
religious angel years
The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.
people needs roles
You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That's the only three roles in a startup. So which one are you?
mean tools venture-capitalists
Everything you want is cheap or free. If you went to a venture capitalist and said: "I need money to buy tools." You flunked the IQ test, I mean every tool that you need is free!
leadership thinking revolutionary-leaders
Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
book writing people
Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
self definitions fields
The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
the-end-of-the-day peers peer-review
At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
servant-leadership kind making-money
If you start out to solely make money, you will attract the wrong kind of employees.
air people enchantment
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
competition needs knows
You have to start with the basic premise that you need to know what your competition is doing.
book people trying
My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists.