Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
guy secret gold
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
business revolutionary failing
Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.
lying clueless ideas
"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.
rivers ducks long
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
believe people like-you
Take my word for it: More people will like you if you believe that people are good until proven bad.
elephants bird poop
Eat like a bird, poop like an elephant
book writing people
The first good reason to write a book is to add value to people’s lives.
writing engineers
For me writing is as close to being an engineer as possible.
inspire size discouraged
Don’t be discouraged by the size of your network – inspire one person and you are doing good.
creating news firsts
The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.
educational team passion
The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
vision want company
Original visions are often wrong. Companies have to morph as they learn what customers don't want.
book writing editing
You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.
inspirational dream evangelism
Evangelism is selling a dream.