Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
creating news firsts
The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.
educational team passion
The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
vision want company
Original visions are often wrong. Companies have to morph as they learn what customers don't want.
book writing editing
You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.
inspirational dream evangelism
Evangelism is selling a dream.
people asks
Don't ask people to do something you wouldn't.
attention needs action
I don't "need" the rush to be happy. I'd be perfectly happy without the attention and action.
thinking blue sky
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
enough-time enough bounds
If you're in enough places at enough times, then some of them are bound to be the right ones.
yellow mountain dew
Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
work-out secret way
Someone once said that death is God's way of telling you to slow down. I do enjoy what I do, and the secret of my success is the willingness to grind work out.
people easy achieve
If achieving success were easy, more people would do it.
Sales fixes everything.
numbers should-have abbreviations
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.