Britt Beemer
Britt Beemer
chains consumers couple last tried trying
Over the last couple years, chains have tried to do something different -- they're trying to give consumers a different look, a different style.
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They're trying to sell to a 2006 customer with a 1980s presentation. When people want to shop at your store because of a unique battery, that's a weak niche.
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What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
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I've never seen this many consumers not done with their Christmas shopping.
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Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
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The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
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I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
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(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
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At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
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Consumers this year just never got enamored with what they saw.
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Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.
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There's no doubt in my mind that the day that the CEO from Bridgestone/Firestone was put on the air to apologize for this, it would be the very last day that that person would be working there, ... For a Japanese executive to go that far and assume the responsibility really is tantamount to saying, 'I've caused all these problems with my bad management style,' and that's why I think you'll see somebody go into Bridgestone and I'll bet he'll make huge changes.
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The toy category continues to struggle. Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.