Britt Beemer
Britt Beemer
christmas consumers discount employee example great last mood sale spending success
The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
america certainly changed mentality money reflection since spend
It's a reflection of the bargain-hunter mentality of America since Sept. 11. Americans certainly changed the way they look at what they spend their money on.
average compared lower parents plans spending year
Parents have much lower spending plans this year, with the average at $296.20 compared with $411.24 a year ago.
advised aggressive clients consumers extremely less margin money otherwise retail retailers shopping spend super thanksgiving
I see an extremely promotional shopping environment. I've advised my retail clients to be super aggressive Thanksgiving weekend. Retailers don't want to do it from a margin perspective, but otherwise they won't see shoppers in stores. Consumers have less money to spend and they'll take their 'less money' elsewhere.
christmas decided flat good last luxury past people sales spending stores traffic vacation weekend year
Overall, the moderate-priced stores such as J.C. Penney, Sears and Wal-Mart had good traffic levels. We think luxury sales were probably flat this past weekend because more people said they decided to go away on vacation before Christmas this year than last year. So this could have impacted spending on other high-end items.
aware chains department gift income instead retain spend store
A middle-income shopper may migrate to a Nordstrom from a Macy's and spend $65 instead of $45 on a gift because they are serviced better at a Nordstrom, ... Department store chains like Sears and J.C. Penney need to be very aware of this if they want to retain their shoppers over the holidays.
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
advised battles clients fight might types
I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
final hard lose market product teen whether
(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
aggressive buying drive parents point spent stores time
At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
consumers enamored year
Consumers this year just never got enamored with what they saw.