Britt Beemer
Britt Beemer
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
consumers drop felt gas given month negative prices season selling shopping spirit sustain throughout
Only a month ago, I felt we could see the first negative selling season in over 20 years, but the drop in gas prices has given consumers a newfound shopping spirit that should sustain them throughout the month of December.
christmas consumer excited last saw shop time waiting
More Americans are waiting to the end to shop for Christmas than any other time in the last 10 years. The consumer was never excited about anything that they saw this Christmas.
clothing department few flat longer people reason shop styles
When clothing styles went flat for a few years, people no longer had a reason to shop at department stores.
apparel christmas gone hot last mediocre reason shop toy
It's a typical, mediocre Christmas season. But we've gone through the last years with no hot new toy and no hot apparel look. There's no reason to shop early.
customer people sell shop store trying unique weak
They're trying to sell to a 2006 customer with a 1980s presentation. When people want to shop at your store because of a unique battery, that's a weak niche.
advised aggressive clients consumers extremely less margin money otherwise retail retailers shopping spend super thanksgiving
I see an extremely promotional shopping environment. I've advised my retail clients to be super aggressive Thanksgiving weekend. Retailers don't want to do it from a margin perspective, but otherwise they won't see shoppers in stores. Consumers have less money to spend and they'll take their 'less money' elsewhere.
lowest numbers shopping thanksgiving
These Thanksgiving shopping numbers will be the lowest in a decade,
almost bit closer east four greater impact might outlet people quite shop
The closer you are to them, the greater the impact they'll be. If you can get almost one out of four people to shop at an outlet mall, that's a lot of people. It might not impact East Cooper. It might not impact Summerville. But somebody's going to feel them because that's quite a bit of business.
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
christmas consumers discount employee example great last mood sale spending success
The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
advised battles clients fight might types
I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.