Britt Beemer
Britt Beemer
buy cards christmas consumers gift last number planning shocked
One thing that shocked me was that the number of consumers planning to buy gift cards this Christmas is not as big as last year.
consumers cuts funds given grand hurricane last luxury money number retail send slam street talked wall year
There are a number of consumers I've talked to who have given money to hurricane funds in lieu of gifts. Last year luxury retail was the grand slam .... If this shopper cuts back, it will send Wall Street into a spin.
advertising brand brands built dollars few great last limited number nurtured save
To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.
average buy clearly consumers escape facts hard interested meets negative number origin products purchased sells week
It's hard to escape a week without some negative story about Wal-Mart. Let's look at the facts. Wal-Mart is clearly the number one retailer in America. Average consumers have to buy the products that Wal-Mart sells and they do this each and every week. The consumer isn't interested in the origin of the products purchased as long as merchandise meets their expectations.
almost consumers double last number percent similar year
That number is almost double from last year when only 20 percent of consumers polled has a similar response,
abandon bought brand consumers higher means number products third
I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.
lowest numbers shopping thanksgiving
These Thanksgiving shopping numbers will be the lowest in a decade,
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
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The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
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I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
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(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.