Britt Beemer
Britt Beemer
buying cards christmas customers free gift money protective value
Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.
cards gift strongest
Gift cards are strongest when there's nothing to buy.
becoming cards easier gift nobody returned
Gift cards are becoming an easier gift to give. Of course, nobody ever returned cash, either.
buy cards christmas consumers gift last number planning shocked
One thing that shocked me was that the number of consumers planning to buy gift cards this Christmas is not as big as last year.
cards excited gift people plan putting retailers spring
About 30% of people who got gift cards plan to use them this week. Many retailers are going to be putting out spring merchandise to get people excited about it.
consumer deal fraud gift holiday indulge jerks percent research rest returns shows three
Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.
aware chains department gift income instead retain spend store
A middle-income shopper may migrate to a Nordstrom from a Macy's and spend $65 instead of $45 on a gift because they are serviced better at a Nordstrom, ... Department store chains like Sears and J.C. Penney need to be very aware of this if they want to retain their shoppers over the holidays.
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
christmas consumers discount employee example great last mood sale spending success
The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
advised battles clients fight might types
I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
final hard lose market product teen whether
(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.