Brad Adgate
Brad Adgate
abc clearly desirable factor key last market pricing shows
Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
emphasis fox last ratings season won
Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
face fresh risk worth
I think (bringing in a fresh face like Rock) was worth the risk.
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
consumers create future profiles relevant sent
They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.
determine online people
They can pretty much determine how many people went online and how long they were there.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
thursday
Thursday is going to be a very, very competitive night,
against maybe throw wall
Throw it up against a wall and maybe it will stick,
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
attract concern series shows sopranos though
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.
avoid leaves ratings room value watching ways
There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.
home stuck
A lot of them don't have families, they're not stuck at home with the kids.