Brad Adgate

Brad Adgate
expected five might people
No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
determine online people
They can pretty much determine how many people went online and how long they were there.
good lends people stability
This lends stability to the company. It's always good to let people know who's in charge.
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
advertising count drop event last media million people realize viewers watch
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
competition played
The stiffer competition probably played into (the 'Idol' falloff),
genre mean movies ongoing tv variety westerns
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
passive television viewing
Television viewing has been, for the most part, a passive activity.
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
again careful fox franchise protect reality unlike work
Fox has been very careful to protect to franchise by airing it once a year. That may work again and, unlike other reality shows, that may be the one thing going for it.
cbs dealing half obviously position renewed strength
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
thursday
Thursday is going to be a very, very competitive night,