Brad Adgate
Brad Adgate
hopefully riding
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
abc again itself map
ABC has put itself on the map again with those new shows.
investment laying might return
You might not get a return on your investment tomorrow. You're laying the groundwork.
This is not a new network. It's a merged network.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.
good lends people stability
This lends stability to the company. It's always good to let people know who's in charge.
both large networks since struggling
It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.
genre mean movies ongoing tv variety westerns
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
cable local opportunity retailers stations threatened
The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?
competition olympics television top
The Olympics are one of the top television events.
passive television viewing
Television viewing has been, for the most part, a passive activity.
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
competition played
The stiffer competition probably played into (the 'Idol' falloff),
baby boomers group million
You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.