Brad Adgate
Brad Adgate
both large networks since struggling
It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.
consumers create future profiles relevant sent
They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.
determine online people
They can pretty much determine how many people went online and how long they were there.
commitment dollar huge money sports throwing
It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.
home stuck
A lot of them don't have families, they're not stuck at home with the kids.
hopefully riding
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
abc again itself map
ABC has put itself on the map again with those new shows.
baby boomers group million
You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.
investment laying might return
You might not get a return on your investment tomorrow. You're laying the groundwork.
good lends people stability
This lends stability to the company. It's always good to let people know who's in charge.
This is not a new network. It's a merged network.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.
cable local opportunity retailers stations threatened
The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?
competition olympics television top
The Olympics are one of the top television events.