Brad Adgate
Brad Adgate
besides commercial network options
There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,
expected five might people
No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
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It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.
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Fox has been very careful to protect to franchise by airing it once a year. That may work again and, unlike other reality shows, that may be the one thing going for it.
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CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
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I haven't heard a Fantasia song on the radio, not that I go looking for it,
continue kindred kinds seen
If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.
audience audiences cater fish
If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
ad
If you're a 50-year-old person, you will get a different ad than a 14-year-old,
advertising count drop event last media million people realize viewers watch
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
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By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
business certain eradicated geographic held lines parts together tv
Geographic lines that have held certain parts of the TV business together are being eradicated and it's a big concern.