Brad Adgate
Brad Adgate
face fresh risk worth
I think (bringing in a fresh face like Rock) was worth the risk.
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
abc clearly desirable factor key last market pricing shows
Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
emphasis fox last ratings season won
Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.
audience audiences cater fish
If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
continue
But will it? Or will it continue to drop?
fantasia heard looking song
I haven't heard a Fantasia song on the radio, not that I go looking for it,
ad
If you're a 50-year-old person, you will get a different ad than a 14-year-old,
advertising count drop event last media million people realize viewers watch
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
buying certainly community court drama entertainment generate helps higher keeping legal network niche profile raised separate tv types umbrella
By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
continue kindred kinds seen
If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.