Brad Adgate
Brad Adgate
advertising data handle months networks next several upfront year
I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
both large networks since struggling
It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
emphasis fox last ratings season won
Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.
abc clearly desirable factor key last market pricing shows
Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
face fresh risk worth
I think (bringing in a fresh face like Rock) was worth the risk.
broadband computer people sets tv watching
I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
consumers create future profiles relevant sent
They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.
determine online people
They can pretty much determine how many people went online and how long they were there.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
thursday
Thursday is going to be a very, very competitive night,
against maybe throw wall
Throw it up against a wall and maybe it will stick,
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
attract concern series shows sopranos though
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.