Anita Frazier
Anita Frazier
account aged area category definitely five hot kids parents percent primary purchase sales toys
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
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We think that it could be a landmark year. They're definitely on the top of everyone's Christmas list.
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We expect this will add significant dollars to the PC game market size.
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As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
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While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories.
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The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the (Nintendo) DS and PSP to the market brought older gamers to the portable format.
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The real story for 2005 was the incredible expansion of portable gaming.
games grow help niche
If this allows more niche games to get out ... it's going to help grow the industry.
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But that was the most restricted launch supply of any major console platform.
community console feeling publishing waiting
There is a little feeling of 'holding our breath' right now in the industry, waiting to see how all this will unfold. Console transitions always make the publishing community nervous.
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It goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves.
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The accelerating change of technology ? it's changing the way we shop and the way we play games.
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That would certainly be an interesting development in the market.
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That was a new brand, and certainly now that it's established with a very loyal following and given the amount of hype and buzz they created, that is one barometer of what possibly could have been.