Anita Frazier
Anita Frazier
direction encourage hot kids version wireless
This is such an interesting direction for McDonald's, ... This could encourage kids to go to McDonald's to play games. It is like the kids' version of Starbucks' wireless hot spots.
direction
This is such an interesting direction for McDonald's,
critical depending die game hugely likely mass players profitable retail unless wow
The monthly/annual subscription fees can be hugely significant, as they are for WoW from Blizzard, but unless you get a critical mass of players to make the game interesting to participate in, it's likely to die quickly. So it can be profitable or not, depending on its retail and subscription success.
compelling content drives success
Compelling content is what drives the long-term success of these systems.
aspect boys cell drop girls gone instant kids playing quite toys video
Kids 8 and under are still playing with toys quite a bit. Then we see a drop off at 9. Boys have gone to video games. Girls have gone to instant messaging, e-mailing and cell phones. The whole socialization aspect is big.
advancing competition facing industry rapidly shows signs toy trend
I would say the toy industry is facing its stiffest competition ever from non-toy categories, and with rapidly advancing technology, I wouldn't say this is a trend that shows any signs of slowing.
consoles consumer full game generation goes hit impact later market next retail saying sony unfold until video year
It goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves.
continued far grow industry last platforms segment since
Handheld platforms were the big story last year, and so far this year, that segment of the industry has continued to grow significantly since last year.
behind break definitely product putting
I definitely think LeapFrog is putting a lot behind this. I don't necessarily think it's a make or break product for the company, but it's a big opportunity.
ability brand capture clear delay impact market next ready release share sony strong system
I don't think the delay will impact their ability to capture market share with the next generation. The brand is very strong and Sony was always clear that they would release the system when it was ready and not before.
consider reach terrific videogames
If you want to reach this consumer, consider videogames as one way to do it. It's a terrific vehicle.
brought consoles consumer continued defining expansion full game gamers generation goes hit impact incredible industry later market moment next older portable psp realize retail saying sony stellar unfold until video xbox year
The introduction of the Xbox 360 was a defining moment for the industry in 2005. However, it goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves. The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the DS and PSP to the market brought older gamers to the portable format.
titles
I'm pessimistic, ... breakthrough and proprietary titles from a well-known franchise.