Anita Frazier
Anita Frazier
console launch major restricted supply
But that was the most restricted launch supply of any major console platform.
community console feeling publishing waiting
There is a little feeling of 'holding our breath' right now in the industry, waiting to see how all this will unfold. Console transitions always make the publishing community nervous.
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It goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves.
building console generation greater initial lead longer risk share time
Microsoft's lead time in building share for this console generation is real. The longer that lead time is, the greater the initial risk for Sony.
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The introduction of the Xbox 360 was a defining moment for the industry in 2005. However, it goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves. The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the DS and PSP to the market brought older gamers to the portable format.
titles
I'm pessimistic, ... breakthrough and proprietary titles from a well-known franchise.
area attractive becoming definitely given growth kids savvy target tech
It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,
close creating great job largely last launch limited market potential retail selling sign since supplies tested
They did a great job of creating the hype. The 360 has largely been out-of-stock at retail since its launch last November. So clearly, selling out is one sign of performance, but you can't say that its market potential has been even close to tested with the limited supplies available.
add dollars expect game market pc
We expect this will add significant dollars to the PC game market size.
account aged area category definitely five hot kids parents percent primary purchase sales toys
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
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While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories.
base building combined factor good greater install sales selling system systems titles
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
days entertainment options outside simply
There simply are more options for entertainment these days outside of traditional toys.
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The toy industry continues to wrestle with the new digital reality of kids' lives. Kids aren't really 'getting older younger,' they're just playing differently than they have in the past. However, despite this shift, it's important to note that toys continue to be one of the top choices for kids when choosing leisure time activities.