Anita Frazier
Anita Frazier
area attractive becoming definitely given growth kids savvy target tech
It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,
titles
I'm pessimistic, ... breakthrough and proprietary titles from a well-known franchise.
close creating great job largely last launch limited market potential retail selling sign since supplies tested
They did a great job of creating the hype. The 360 has largely been out-of-stock at retail since its launch last November. So clearly, selling out is one sign of performance, but you can't say that its market potential has been even close to tested with the limited supplies available.
add dollars expect game market pc
We expect this will add significant dollars to the PC game market size.
account aged area category definitely five hot kids parents percent primary purchase sales toys
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
action building continued driving enjoyed entertainment figures franchise great increase incredible industry power sales seen sets star success total wars
While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories.
base building combined factor good greater install sales selling system systems titles
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
days entertainment options outside simply
There simply are more options for entertainment these days outside of traditional toys.
choices choosing continues despite digital industry kids leisure note older playing reality time top toy toys wrestle
The toy industry continues to wrestle with the new digital reality of kids' lives. Kids aren't really 'getting older younger,' they're just playing differently than they have in the past. However, despite this shift, it's important to note that toys continue to be one of the top choices for kids when choosing leisure time activities.
likely worse
Things are likely to get worse before they get better.
direction encourage hot kids version wireless
This is such an interesting direction for McDonald's. This could encourage kids to go to McDonald's to play games. It is like the kids' version of Starbucks' wireless hot spots.
direction encourage hot kids version wireless
This is such an interesting direction for McDonald's, ... This could encourage kids to go to McDonald's to play games. It is like the kids' version of Starbucks' wireless hot spots.
direction
This is such an interesting direction for McDonald's,
critical depending die game hugely likely mass players profitable retail unless wow
The monthly/annual subscription fees can be hugely significant, as they are for WoW from Blizzard, but unless you get a critical mass of players to make the game interesting to participate in, it's likely to die quickly. So it can be profitable or not, depending on its retail and subscription success.