Anita Frazier
Anita Frazier
base building combined factor good greater install sales selling system systems titles
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
building console generation greater initial lead longer risk share time
Microsoft's lead time in building share for this console generation is real. The longer that lead time is, the greater the initial risk for Sony.
add dollars expect game market pc
We expect this will add significant dollars to the PC game market size.
change few results seeds taking
The seeds of change are taking root, and we'll see the results in a few years. It isn't here yet.
likely worse
Things are likely to get worse before they get better.
account aged area category definitely five hot kids parents percent primary purchase sales toys
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
days entertainment options outside simply
There simply are more options for entertainment these days outside of traditional toys.
category disney fueled harry increased items largely sales scene tv
Scene It? increased its sales in this category by more than 60 percent, fueled largely by new items such as the Harry Potter, Disney and TV versions.
choices choosing continues despite digital industry kids leisure note older playing reality time top toy toys wrestle
The toy industry continues to wrestle with the new digital reality of kids' lives. Kids aren't really 'getting older younger,' they're just playing differently than they have in the past. However, despite this shift, it's important to note that toys continue to be one of the top choices for kids when choosing leisure time activities.
certainly
That would certainly be an interesting development in the market.
amount barometer buzz certainly following given hype loyal possibly
That was a new brand, and certainly now that it's established with a very loyal following and given the amount of hype and buzz they created, that is one barometer of what possibly could have been.
certainly games less property saw star strong three titles top wars
Well certainly the Star was (pun-intended) Star Wars . With three in the top 10 titles for the year, this movie-based property saw very strong sales. That said, other movie-based games fared less well.
casual consumers decrease games gaming massive online pc playing retail sales seen several sites talking via whether
While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through massive multi-player online (MMO) subscription play, has been increasing.
change changing shop technology
The accelerating change of technology ? it's changing the way we shop and the way we play games.