Anita Frazier
Anita Frazier
action building continued driving enjoyed entertainment figures franchise great increase incredible industry power sales seen sets star success total wars
While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories.
brought continued expansion gamers incredible market older portable psp realize sales stellar
The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the (Nintendo) DS and PSP to the market brought older gamers to the portable format.
continued far grow industry last platforms segment since
Handheld platforms were the big story last year, and so far this year, that segment of the industry has continued to grow significantly since last year.
brought consoles consumer continued defining expansion full game gamers generation goes hit impact incredible industry later market moment next older portable psp realize retail saying sony stellar unfold until video xbox year
The introduction of the Xbox 360 was a defining moment for the industry in 2005. However, it goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves. The real story for 2005 was the incredible expansion of portable gaming. The GBA continued to realize stellar sales, and the introduction of the DS and PSP to the market brought older gamers to the portable format.
add dollars expect game market pc
We expect this will add significant dollars to the PC game market size.
change few results seeds taking
The seeds of change are taking root, and we'll see the results in a few years. It isn't here yet.
likely worse
Things are likely to get worse before they get better.
account aged area category definitely five hot kids parents percent primary purchase sales toys
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
days entertainment options outside simply
There simply are more options for entertainment these days outside of traditional toys.
category disney fueled harry increased items largely sales scene tv
Scene It? increased its sales in this category by more than 60 percent, fueled largely by new items such as the Harry Potter, Disney and TV versions.
base building combined factor good greater install sales selling system systems titles
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
choices choosing continues despite digital industry kids leisure note older playing reality time top toy toys wrestle
The toy industry continues to wrestle with the new digital reality of kids' lives. Kids aren't really 'getting older younger,' they're just playing differently than they have in the past. However, despite this shift, it's important to note that toys continue to be one of the top choices for kids when choosing leisure time activities.
certainly
That would certainly be an interesting development in the market.
amount barometer buzz certainly following given hype loyal possibly
That was a new brand, and certainly now that it's established with a very loyal following and given the amount of hype and buzz they created, that is one barometer of what possibly could have been.